Buzz Goes Mobile

Google has integrated Buzz onto its mobile home page in the top right corner of the display. Download the mobile Buzz webapp at buzz.google.com. To post just click on the Buzz icon and magically it not only lets you post it can not only tell physically where you are but also identify if you are at work, home, a café, etc. Wow…Orwellian! That has some implications and brings up some real safety concerns for some and a ‘cool’ for others. One young Buzz user quipped, “What if I am on the john at home, will it know that?” Well….not yet! But give it time…but what the heck are you doing using your droid on the toilet anyway? In a way this scares me.

The thing that most users seem to totally miss the boat in their assessment of Buzz is Google’s integration between local search, real time, and their mobile device. On the Droid, according to Joe Hafner of Ocho Consulting, “Buzz is drastically ahead of its competitors on this one integration making it a trend to watch in 2010-2011.”

An interesting real life search scenario happened to me today as I was perusing my Google Alerts from my Gmail account. I set up a Google alert for Cheddr Media so I can watch their growth and lead up to launch of their new product 20 Decibels a Twitter campaign management and analytics tool http://www.20dbs.com/…so imagine my surprise when I clicked on one of the alert items and it was a Buzz stream between two people I don’t know and have never emailed! Now take that one step further…it is searchable? Indexable? You can have a public Buzz string using keywords to drive traffic and more SEO possibilities!

Leo Chen – Google Profile

Leo Chen – Cheddr Media, Inc. – About me: Co-founder & COO of Cheddr Media,
Inc. – Companies I’ve worked for: Lake Partners Strategy Consultants.
<http://www.google.com/profiles/leo.hj.chen>

From his profile I went straight to his public Buzz stream…Cool…but also makes it obvious how we need to make sure we don’t have public record chats accidentally on Buzz! So I eavesdropped on his Buzz and now find him to be another cool Cheddr guy. Wonder if he minded?

Now if you are a real technophobe and want to turn off Google Buzz simply go to the footer of your Gmail page. There you’ll see an option that says, “Turn off buzz.”

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