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We have been heavily documenting the rise of Bing on this blog, and there’s no denying it has definitely improved Microsoft’s position in terms of search market share.
So now the question for website owners and SEO’ers remains – “How do I rank higher in Bing and drive more traffic to my website?”
While the jury is still out on definitive strategies for top ranking success in Bing, there seems to be a growing chorus of support for certain tactics, which I have detailed below:
- Backlinks While backlinks are still used in the bing algorithm, it seems not to the same level as Google. Backlink counts for top 10 sites in Bing are much lower than Google, suggesting less importance.
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Anchor Text It seems that Bing focuses more heavily on links with relevant anchor text, so that should influence your linking strategy – get your text anchor text right.
- Onpage Optimization One of the more contensious factors, but many SEO experts believe Bing is weighting more heavily towards on-page optimization. Not sure this will remain the case, if in fact it is the case.
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- Keywords in URLs add significant ranking benefits
- Title Tags are as important as always
- Internal link anchor text seems to add significant weight to content relevance
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Age & Authority It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.
Below is a chart that SEOwizz produced based Bn some analysis they conducted. They compared the top 2 results for the search “SEO Services” in Bing and Google to determine what factors matter most for the two respective websites.
As you can see from the general consensus and SEOwizz’s experiment, the top ranking factors for Google and Bing do differ.
The important thing to note is that none of them compete, so to get Top 10 rankings in Bing and Google wont compromise each other. Smart site owners should be covering off the factors of each search engine to maximize their website traffic.
If you’ve done your own research into what works and does’t work for Bing SEO – we’d love to hear what you’ve learnt.
http://www.ayitinou.com/index.php?option=com_content&view=article&id=811:seo-news-bing-seo-how-to-get-top-10-rankings-in-bingcom-&catid=923:search-engine-optimization-seo&Itemid=50
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As Bing continues to develop and grow, more and more webmasters would want to know how they can improve their site rankings on Bing. Here are some Search Engine Optimization (SEO) tips to increase your website’s ranking on Bing:
Bing SEO Tip 1: Web Page Title
It is very important that your page title contains the key words that would summarize the contents of your page
Bing SEO Tip 2: Your Web Domain Age
Bing favors websites with older domains. Essentially, the earlier you register/create your domain, the better Bing will rank you website. So if you are looking into developing a new website, it would be best to purchase or use an older domain.
Bing SEO Tip 3: The right amount of Text
Bing appears to give pages with 300 – 500 words with higher rankings. Unlike Google, Yahoo, or Cuil, Bing seems to focus more on the relevance of the page title to the contents on the page.
Bing SEO Tip 4: A lot of quality links
It is important to build as many back links to your website as possible. However, a good link is sometimes better than 100 regular links and a bad link will actually lower your rankings. So be sure that the links to your page are strongly related to your contents.
Bing SEO Tip 5: Static Links are better
Is best to keep all your URLs static and simple. A static URL is easier to bookmark and easier to index.
Bing SEO Tip 6: Linking to other web pages
In contrast to Google, Bing does not penalize your page rankings if you create a link to a page outside of your website. However, since Google does penalize your rankings, it would be best to limit the amount of external links for the optimal result.
Bing SEO Tip 7: Be friendly to the web crawlers
Be sure to have a “robots.txt” file in your main directory that allows the MSNBot to crawl your site. You should also prevent web crawlers from crawling specific files and folders.
Bing SEO Tip 8: Organized HTML coding style
Bing likes web pages that are designed and coded according to W3C (World Wide Web Consortium) standards. This means that you should design web pages with well-formed HTML tags & codes, be sure that your page does no have any unclosed tags or broken links. You can use the W3C validation service to test your page.
Bing SEO Tip 9: Update your pages
If a page from your website is removed or changed to a different URL location, then you need to redirect your visitors to a new web page.
Bing SEO Tip 10: Protect your users
Your web site should not lead visitors to unwanted malware or third-party websites that contain malicious contents or contents that are unrelated to your page.
http://bingdevelop.com/bing-review/bing-search-engine-optimization-seo-tips/
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June 9, 2009 By Lisa Barone
Last week, Microsoft unleashed its brand new search engine onto the market. It’s called Bing and, contrary to what the name suggests, you do have to take it seriously. Even if you’re not planning to give up your Google search habit, you’ll still want to familiarize yourself with Bing to understand how you can help your site rank in their local search index. To learn a bit more about the engine, you can read about the keynote Q&A Microsoft president Dr. Qi Lu gave at last week’s Search Marketing Advanced show in Seattle.
However, what I really wanted to see was how Bing handles local search.
Microsoft’s not known for the creating the hippest search products, so I was curious to see how Bing was handling local search right out of the gate. A search for [Albany, NY Mexican] brings up all the usual suspects that my palette remembers living in Upstate, NY. You’ll notice that the search engine results page (SERP) looks pretty rudimentary compared to Google and Yahoo! (not much more exciting than a Yellow Pages search), however, I really like the refinement options Bing offers on the left-hand side. They take an approach similar to Ask.com where they allow you to sort your search by Rating, Price, Cuisine, Atmosphere, Reservations, Payment and Parking options.
Once you refine your search, Bing allows you to click through to individual business listings. These individual pages give local searchers handy business “scorecards”, 1-click driving directions (a pretty awesome feature), a 3D Bird’s Eye View of the business in Maps, customer reviews, and more.
Why did I point all the refinement features and options Bing shows users? Because it’s important to know what users are seeing so that you can fill out your own local search listings to take advantage of all the refinement options.
So let’s do it.
To list your local business in Bing, head to the Bing Local Listing Center. From there, you’ll be able to check to see if you already have a local listing set up. If you do, you can modify it. If not, now’s the perfect time to create one.
Once you start creating/modifying your account. Bing will ask you to log in using your Windows ID. If you don’t have one, you’ll have to create one. From there, you’ll be asked to enter in your contact and business information, as well as a laundry list of supplemental information like additional phone numbers, Web pages, email address, hours of operation, payment methods, photos, etc. There’s also a long section for additional information like your company tagline, business description, brands carried (if applicable), specialties, affiliations, languages spoken, parking options, etc. It’s always in your best interest to create as complete a profile as you can.
From there, you can select up to six prioritized categories to place your business in based on associated keywords. You’ll also be able to supply information about features, cuisine type, prices, atmosphere, etc. Make sure you fill these out the best you can so that you can take advantage of Bing’s great local search refinement options. If you list it as an option, you won’t show up for it when a user looks for it!
Once that’s complete, Bing will ask you to review your business listing on the map, fixing the pushpin locator, if necessary. If everything looks good, submit your listing and you’re done. That’s it! Freel free to congratulate yourself on a well used 10-15 minutes.
It’s really important that you take the time to complete accurate business listings in Google, Yahoo, Bing and the other third-party service providers. The more accurate information there is about your company out there, the better chances your customers are going to find you. And when it only takes a few minutes, is there really any excuse not to give your Web site the best possible chance at ranking?
No. There’s not.
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Brennon Slattery
Jun 3, 2009 6:45 am
Microsoft really knows marketing. But its latest (unintentional) attempt to promote the new search engine Bing may have gone over the line. According to reports, a glitch in Internet Explorer 6 forced Bing onto users as the default search engine. Even when users manually altered their preferences, Bing emerged once again.
Search Engine Land contacted Microsoft about the bug. Microsoft acknowledged the problem and responded at 2:45 a.m. that the bug is now fixed. End of story, right?
Perhaps. But when you take Microsoft’s history into consideration, the force-feeding of Bing almost makes sense. I am not suggesting Microsoft intentionally created this bug to get people hooked on Bing. I am saying there’s a correlation between the problem at hand and problems Microsoft have encountered in the past.
Let’s look at IE8, for example. When the Windows 7 Release Candidate was updated a month ago, IE8 was automatically pushed as the default browser. This caused competitors Opera and Firefox to raise a battle cry, claiming Microsoft was once again forcing its hand in the browser wars by not giving users a choice. Further governmental investigation was even suggested. But Microsoft shrugged the episode off, and a workaround was quickly discovered.
It’s the little chinks in Microsoft’s armor that gives the company its overarching bad name. This latest episode is just one scratch of a million that ought to give consumers pause when trusting Microsoft.
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David Coursey, PC World | Tuesday, June 02, 2009
One thing I’ve noticed since I started playing with Microsoft’s Bing “decision engine” is that there isn’t very much “there” there. And the only decision Bing seems to care about helping me make is a pretty simple one: Buy it here or buy it there, but again there isn’t a lot of, well, you know.
Even if Bing knows about the product I am interested in, which so far it most often does not, Bing then makes a fool of itself. It’s “cashback” feature is most often, again in my experience, associated with laughably high prices. Great, the product costs 20 percent more and Microsoft will give me 5 percent back. What sort of deal is that? Call it getting Binged.
Warning: The prices shown on Bing already include the cashback discount. That high price you see is already discounted, except this is like a rebate: You pay the higher price now and get the money back in 60 days.
(If you ever find the cashback price to be the lowest price, please drop me a line. I’d love to see.)
Now, I like Microsoft as much as the next guy, but not enough to pay more so that Redmond can get its cut and give me a little back. Also, with Microsoft getting a piece of the action, how do I know the “decision” engine isn’t tuned a bit in the company’s favor? It would be easy for Microsoft to leave out the lowest price if the company decided to enhance its revenue a bit.
That’s not something I think Microsoft is likely to do, but when they make such a big deal out of a cashback program that isn’t such a big deal, what’s a user to think?
Maybe the Bing buying, er, decision engine will mature over time, adding products and making the cashback a better deal. Or will vendors somehow send a different price over to Bing so that Bing’s lowest price with cashback is the same as the regular price shown everywhere else? Not sure how they would do this, but gaming search engines is big business and where there’s a will…
I want to like the little snippets of page information that appear when you hover your cursor off to the right of a search result. Except, of course, that most often the information presented was more useless and distracting than helpful.
News is another example of Bing’s unbearable lightness. Now, some people will probably like Bing’s spare presentation of the day’s events. If you like empty space on the page and very, very limited customization features then Bing is for you.
If, on the other had, you’d like your decision engine to help you decide what to think about President Obama or the state of the planet at the given moment, Bing doesn’t do it.
My Google News page has been customized to watch topics that I care about. It presents many more stories on many more topics than Bing shows on its news page, yet it is easier for me to skim.
To be the winning search engine, you need to either do all things really well, which Bing does not, or do one or two things really well and find an audience that really cares about those things. I don’t thing Bing does that, either, and whatever audience it does find seems, for now at least, to be no threat to Google.
Special note to readers in Redmond: Don’t buy Yahoo Search and merge it with Bing. You’d only chase people away.
David Coursey, obviously, isn’t wild about Bing. Not that he loves Google, though now that Bing is around he likes Google a lot more. He tweets as dcoursey and can be reached using e-mail from the form at www.coursey.com/contact.
