Archive for PageRank
Subdomains or Subfolder – Does it impact SEO?
Posted by: | CommentsSearch engine optimization is critical to a website/blog’s success. When building a site and creating the infrastructure you are able to create elements such as a blog incorporated as part of a site on either a site’s subdomain or the subfolder. For example you can set up a blog as a sub domain (http://blog.website.com) or as a sub folder (http://www.website.com/blog/
Subdomains are seen by search engines as a separate site bringing no search juice to your parent domain. A sub folder is a part of the parent site, any content added on that folder contributes to the value of the parent domain, and it all works together to add to a site’s pagerank. That content if keyword rich and relevant to the rest of the site will make your site appear in the SERPs of more keywords. Those sub-domains of your site will not get picked up for SERP unless all your subdomains are super relevant to the keyword(s) searched.
Sub-domains do have a purpose if they are to act as a “new” site with a different purpose than the main site. But that requires a significant time investment in additional SEO efforts. So plan carefully and know what the reason is for each individual structure on your site and its target purpose. When in doubt build a sub-folder.
How Can You Use Keywords to Impact Search Engine Rankings
Posted by: | CommentsKeywords attract the attention of searchers and search engines. Keywords with relevant content that is compelling and pertinent will attract those seeking information related to the keywords. Searchers going to specific sites that result in back links to that site improve a site’s search engine rankings. It is like a popularity vote for the website with keywords most related to the search. These ‘votes’ play a huge part in improving the site’s ranking.
So how do you choose the best keywords for your site? First you have to think like the consumer searching for your types of goods and services. If you use the wrong keywords you will attract the wrong visitors to your site who probably do not care a thing in the world about your content as it will be perceived as irrelevant to them. Google has a great keyword tool that helps you find keywords related to your website or blog’s content: http://www.google.com/sktool
It reveals not only the keywords on the pages examined but also suggest related keywords and links to Google Insights to reveal trends related to specific keywords. Another tool that is useful for finding keywords to use on your blog or website is Google adword keyword tool: https://adwords.google.com/select/KeywordToolExternal
Keywords and phrases are what attract visitors and search engines alike. Having compelling content that keeps the visitors on the website or blog and gets them engaged with your content and your business. Getting visitors to “vote” for your site with a backlink is what helps with pagerank and search engine ranking. You can’t have one without the other working for you!
Page Rank – Does it Really Matter?
Posted by: | CommentsLinks alone do not determine PR. With the advent of link baiting, buying, and farming, the folks at Google have a method to winnow out the wheat from the chaff. In some cases when ‘chaff’ links are discovered Google will penalize a site and linking to a penalized site is not really good for your ranking either! So be careful and only link to up and up sites. If a website or a blog has a PR of PR0 do NOT link to it.
So how is PR assigned? Google takes the total number of links and the quality of the inbound links and puts them into a lengthy and super secret algorithm (which we – geeky people who try to stay on top of algorithm changes- kind of know but Google tweaks it constantly so it is really a good guess) and then produces the numeric rating of a site. That rating is what matters as it helps determine where you are located in search related to your specific keywords.
Cool huh? Well, if you think that is interesting let me tell you about the flux capacitor work Marty and Doc Brown are doing with a De Lorean and some plutonium…
