Page Rank – Does it Really Matter?

Links alone do not determine PR. With the advent of link baiting, buying, and farming, the folks at Google have a method to winnow out the wheat from the chaff. In some cases when ‘chaff’ links are discovered Google will penalize a site and linking to a penalized site is not really good for your ranking either! So be careful and only link to up and up sites. If a website or a blog has a PR of PR0 do NOT link to it.

So how is PR assigned? Google takes the total number of links and the quality of the inbound links  and puts them into a lengthy and super secret algorithm (which we – geeky people who try to stay on top of algorithm changes- kind of know but Google tweaks it constantly so it is really a good guess) and then produces the numeric rating of a site.  That rating is what matters as it helps determine where you are located in search related to your specific keywords.

Cool huh? Well, if you think that is interesting let me tell you about the flux capacitor work Marty and Doc Brown are doing with a De Lorean and some plutonium…